“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”
Contrary to popular lore, Winston Churchill never said that. But Michael Williams at Just Drains LLC in Philadelphia firmly believes it – especially when confronting Coronavirus (COVID-19) concerns.
“Unlike most office jobs,” Williams says, “plumbers and drain cleaners are never confined to the same four walls every day.”
Each day and every job provide new challenges and contacts. “Every person you meet offers the promise of more business down the line.”
Even in times of crises, he quickly adds.
Be Prepared
The Coronavirus pandemic, he surprisingly claims, provides unexpected prospects for savvy professionals.
“This is going to turn out fantastically for the drain cleaning industry,” he asserts. “People are flushing lots of things down the drain that should not go there – wipes, tissues, paper towels.”
“If your phone is not ringing now, it will be,” Williams continues. “And you must have the right attitude before answering it.”
He’s seeing it in his own business.
Recognize Reality
A third generation drain cleaning pro, Williams built a unique business model around subcontracting drain cleaning services to over 350 regional plumbers.
That approach, the right tools, hard work, and talent made Just Drains, he declares with palpable pride, “the Number 1 drain cleaning company in Philadelphia.”
With six expert crews, Just Drains serves Southeastern Pennsylvania from the Delaware River to Harrisburg – a sizeable swath of territory.
“When the call is given, we must answer – even during crises,” he maintains. “It’s up to us to blend professional service with customer education.”
Needs and Basics
Lead by example, he begins.
“Know your business – and know it well. Show the right attitude to your personnel, too. And give them the leadership and initiative to seize opportunities.”
Educate customers.
“Everything in our bathrooms and kitchens” needs “to go where it’s supposed to.” Otherwise, a customer’s risk of stoppages increases.
Self-evident, right? Definitely. But Williams says that selfless, “simple acts of helping others save money and trouble build goodwill – and loyal clientele.” It’s probably why, he adds, Just Drains gets “85% of its business by word-of-mouth.”
Get reliable tools.
Michael Williams trusts General Pipe Cleaners’ products to retain his robust reputation.
“General equipment is durable, and takes a beating,” he says. “We use our General tools 24/7 – 365 days a year, and they don’t fail us.”
“I have special fondness for their new T-4 cable drain cleaner,” he smiles.
And Common Sense
Above all, drain cleaning can be done safely and without undue concern simply by using common sense, Williams insists.
“Some customers wonder if I’ll ever leave their bathrooms,” he chuckles. “That’s how thoroughly I wash-up – much more than 30 seconds per hand!”
He also packs towels and wipes to grab door and drawer handles. He never touches his face when dealing with waste. And he regularly cleans and disinfects tools.
General additionally recommends always to wear leather gloves over rubber gloves. Rubber gloves can get caught in the spinning coils of cables.
“You can’t fix any Coronavirus concerns by simply googling or tweeting,” Michael Williams concludes. “You need more than your phone.”
Drain cleaning experts, he says, must be in the right state of mind – professionally, mentally, physically, and, yes, spiritually.
The current crisis takes both courage and common sense. “Be prepared and ready to take care of the needs of the customers – because our customers need us.”
For more information, contact the Drain Brains® at General at 800-245-6200 or by email – [email protected]. You may also use our easy form to reach-out to the Drain Brains at General.
To find a retail location near you where you can purchase the new Sewerooter T-4 drain cleaning machine, please follow this link.
