Michael Williams

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Category: More Success Stories

Q: What happens when Philadelphia plumbers need drain cleaning tools and talent?

A: They call Michael Williams at Just Drains LLC. A third-generation drain cleaning pro, Williams built a unique business model around subcontracting drain cleaning services to over 350 regional plumbers.

“The US drain cleaning industry is humungous,” he notes, “but not every plumber has the tools – or the wealth of knowledge – to clear clogs properly. That’s where we come in.”

The right tools and talent made Just Drains, Williams declares with palpable pride, “the Number 1 drain cleaning company in Philadelphia”.

And beyond! With six expert crews, Just Drains serves Southeastern Pennsylvania from the Delaware River to Harrisburg – a sizeable swath of territory. So equipment reliability, Williams insists, remains critical.

That’s why Michael Williams trusts General Pipe Cleaners to retain his robust reputation.

Tough General Tools Help Forge Market Leadership

“General equipment is durable, and takes a beating,” he says. “We use our General tools 24/7 – 365 days a year, and they don’t fail us.”

They last, too.

“I bought my trusty old Sewermatic™ in 1980 – and it can still handle 30 to 40 root jobs a week!” Williams claims. “It’s got great torque, just like General’s line of Speedrooters®.”

With plenty of raw power for long, tough tasks, the field-proven Speedrooter range blends rugged reliability with optimal control and ease-of-use.

The latest version, Speedrooter XL®, has long distance clog-busting power. With easily interchangeable drums, a powerful 3/4 hp motor, and a rugged, easy-to-maneuver frame, you can drive the cable down long runs and clear tough stoppages.

General’s heavy duty Flexicore cable offers superior kinking resistance and unequaled strength with the right amount of flexibility. It’s so tough that it carries the best warranty in the business – one-year protection against breakage.

“General equipment lets us power through tough problems that our competitors walk away from!” Williams asserts.

Right Equipment Mix Tackles Tight Tasks

For most inside jobs, though, Williams favors two General classics – Super-Vee® and Mini-Rooter®.

The hand-held Super-Vee easily unclogs sink, tub, and laundry drain lines up to 3” in diameter. With a dependable motor, durable aluminum drum, and tough Flexicore cable, Super-Vee withstands the most demanding small line tasks, and keeps working. Convenient, quick-change cable cartridges also make Flexicore cable switching clean and easy.

“My personal Super-Vee is over 20 years old,” he states. “And as I like to say, ‘Pound for pound, Super-Vee gets down!’”

Easy to transport and maintain, the lightweight Mini-Rooter unclogs drains from rooftop to basement – including kitchen, bath and laundry lines.

General currently offers two models: the Mini-Rooter Pro® and Mini-Rooter XP® with power cable feed – both with wheels and folding handles for easy maneuverability, transport, and storage.

“Mini-Rooter doesn’t have a big footprint, so it gets you into a lot of tight spaces,” Williams observes. “It’s durable, powerful and economical – a great ‘first machine’ for anyone starting out in drain cleaning.”

And it saves time and trouble. Detach the drum in seconds to boost portability, or to change Flexicore cables with minimal mess and downtime.

“It’s really easy to swap-out drums – all day long, if necessary!” Williams smiles. The drum holds up to 75 ft of 3/8” or 50 ft. of 1/2” Flexicore cable for 2”, 3” and most 4” lines. For small drain work, the optional J-Drum handles thinner, more flexible cables. And the optional Power Cable Feed drives and retracts cable at up to 16 feet per minute.

“We use Mini-Rooters every day,” Williams notes.

The Best Advertising

“Our customer trust factor is phenomenal – through the roof,” Michael Williams concludes, noting that Just Drains gets “85% of its business by word-of-mouth”.

“That’s the best advertising any business can have.”

And when pairing General Pipe Cleaners and Just Drains LLC, he quickly adds, “We’re two leaders – side-by-side – both at the top of our markets. General is the industry name everyone salutes!”

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Success Stories

“Drain cleaning can be pretty messy, and you expect to see some nasty stuff,” he admits, “But imagine my surprise when my Super-Vee™ once snaked a Batman toy from a line. I still don’t know how I did it!”

John Comerford Jr Cleveland, OH

I offer a 30-day warranty on every drain-cleaning job, but I can’t give a warranty if I don’t do the job right, and I can’t do the job right if I don’t have the right tools. That’s why I run my whole company with General products, they enhance our professional image!

Chris Fantauzzo Trenton, NJ

General equipment is durable, and takes a beating,” he says. “We use our General tools 24/7 – 365 days a year, and they don’t fail us. General equipment lets us power through tough problems that our competitors walk away from!

Michael Williams Philadelphia, Pa